Mediaone Television | Truth Virtue

Mediaone TV is in the next phase of an experiment. It comes as the fulfilment of a long cherished need just like Madhyamam daily. We are here to promote an alternative media culture that strengthens human values. With each and every visual and sound we fight injustice, violence, communalism and promote healthy dialogues that help us understand better. Our intention is to lend voice to the voiceless. We ultimately aim to utilize visual media to promote goodness and to engage in independent, creative efforts in this direction. We adhere to promote an alternative aesthetic culture. Mediaone intends to redefine the conventional visual media formulae based on value-based journalism. While political, commercial, religious and caste factors used to govern the mainstream Malayalam media, Mediaone has chosen a path of difference. Empowerment of minorities, dalits and other marginalized sects will always be in its mission and hence will take up the prime role in upholding democratic values. Providing an atmosphere for independent journalism has always been one of the main concerns of Mediaone. Thus Mediaone will realize the concept of an alternative media culture. Tracking the path of ‘Madhyamam’, it will prove that ethical journalism is not just desirable and possible but feasible too. Mediaone will spread its network to Middle East from the very beginning of its telecast backed by the Gulf Madhyamam which is the leading Malayalam newspapers in the Middle East. It is expected that Mediaone TV will bring about drastic changes in the broadcasting arena. Besides news and news-based programmes Mediaone TV will telecast value based entertainment programmes as well. It will soon be placed as the first family TV in Malayalam. The dynamic journalists of Mediaone TV, backed up by the legacy of Madhyamam, will ignite a new visual fiesta.